A few years ago I was doing some research on Hollywood, to pass time, had few interesting links open to amuse me.
There was this article about top 100 Hollywood entertainers that caught my attention. How much they earn, what they do to earn it, the Hollywood pay gap and so on.
Do you know Siegfried and Roy? It’s a very famous duo – two guys and a tiger – doing shows in Las Vegas.
Anyway, Siegfried and Roy were on the list with $35 million. They were doing 8 shows a week, 42 weeks per year. When I read that I thought, wow that’s a lot of money but it’s also a lot of work. A lot of doing the same thing over and over!
Then, further up on the list was the Blue Man Group. I forgot their ranking but they were doing $69 million.
The interesting thing was, they had 11 concurrent shows running in Las Vegas, Chicago, New York, Toronto, Paris… all at once. And get this: the original guys who started the group didn’t even perform anymore! They had an army of blue men doing the shows while the founders were free to do whatever they wanted.
Completely different situation than Siegfried and Roy, right?
And it occurred to me when you go to see Siegfried and Roy you’re expecting to see Siegfried and Roy. You don’t want to see two random guys and a tiger. You’d be disappointed if Siegfried and Roy weren’t there.
But when you go to see the Blue Man Group, you don’t think about the guys behind blue masks. You know you’re going to see an amazing show and that’s all you care about.
Then, literally two months after I read that article, Roy of “Siegfried and Roy” got mauled by the tiger and… that was the end of it. Siegfried and Roy stopped performing.
That got me thinking about the concept of “rich vs famous”.
You see, the problem with Siegfried and Roy was, they weren’t scalable. They couldn’t just train somebody else and go on with the shows.
And you know why?
Because Siegfried and Roy were famous. Yes, they were rich too, but they’ve built their whole business around their brand and, without them actively performing, they had nothing.
On the other hand, the Blue Man Group founders are rich… and nobody knows who they are. They’ve built a SYSTEM around their business instead of a brand. And that system sets them free.
The Blue Man Group founders can “retire” and still have 11 (or more!) concurrent shows going on around the world. What’s more, if a tiger decides to maul either of them, the business will survive.
Now, think about that for a moment…
When it comes to your business, you always have the choice of being rich vs being famous. You can certainly build your team around your personality, and put all your efforts into your personal brand. But that comes with a price…
Today I consult NSE listed co’s on Digital Marketing, take corporate workshops for Industry leaders as an individual. I am the brand. But it has it’s own demerits.
Forcing yourself to be the centre of attention limits your ability to grow and expand. In other words, when you’re the face of it, the brand of it, the everything of it… you have to watch out for the tiger.
So, tell me…
What would happen to your income/business if you got mauled by a tiger tomorrow? 😉
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